Thursday, September 12, 2013

Our Towels Are the Next Best Thing to Sex

The boss just informed me that if I couldn't come up with 5 reasons why our towels are the next best thing to sex I'd better seek alternative employment. That seems a little harsh. After all, it's a matter of perspective. If you asked my wife to name the next best thing to sex she could fill in the blank with just about anything and, looking at me, you wouldn't have difficulty understanding her reply. But that's getting a little personal. Let's just get on with the list.

1. Options – it's good to have a choice and, at Scope Linens, our towels offer something to everyone. We supply hand towels, golf towels, washcloths, bath mats and bath towels. We have them in white, colored, or white with a stripe, adding to the options. Plus, we separate them into three separate lines – a good, better, best classification, and have appropriately named each according to the type facility they 're most likely to be found.

While our towels are great for home use and any of the three lines will work well there, most of our business comes from sports-related facilities. Thus, our classification of a Gym line, Club line and Executive line. Though each line consists of quality items, there's no question that the guy paying big bucks to belong to an exclusive country club expects the best while the one pumping iron out in the gym may not be so demanding.
For most places buying our towels, it comes down to a balance of quality, size and price and we offer just exactly what each needs.

2. Quality – A towel's quality is measured in several ways but the biggest, immediately obvious factor is how it feels on your body when you step out of the shower. Does it wick away the water with ease and comfort? Will it dry you off and then dry itself out quickly? Will it stand up to repeated use, have minimal shrinkage and maintain its integrity after many washings? Like most things, you get what you pay for (relatively), but from Scope, when you buy the best you still pay less.

3. Locker Room butt-snapping capability – Just thought I'd throw this one in, especially for the many college sports teams that purchase our products. Actually, our Gym Line bath towels are preferred in this area because they're not as thick and heavy as the other lines. Who wants to spend extra money on outfitting college kids with the plushest, most absorbent towels anyway? They're already costing us enough money as it is!

4. Customization – Our towels come with the option of adding any type of custom graphics, even those of your own creation. This is great for branding, advertising or just to be different. We like different!

3 comments:

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